Privacy policy
Effective April 01, 2019
At MetricVista Limited (or “MetricVista”, as we prefer to be known), we are committed to maintaining the trust and confidence of visitors to our website. In this Privacy Policy you’ll find information on how we treat the data that we collect from visitors, in relation to your use of our website and any products or services we supply to you.
If you require any further information you can contact us at connect@metricvista.com or post to Director, MetricVista Ltd, 20-22 Wenlock Road, London, N1 7GU.
1. Definitions and interpretation
The boring part our legal team made us do. In this Policy, the following terms shall have the following meanings:
“Account” means collectively the personal information, payment information and credentials used by Users to access Material and/or any communications system on the website;
“Content” means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on the website;
“Cookie” means a small text file placed on your computer by MetricVista Limited when you visit certain parts of our Website. This allows us to identify recurring visitors and to analyse their browsing habits within our Website. Further details are contained in Clause 5;
“Data” means collectively all information that you submit to MetricVista. This includes, but is not limited to, Email details and information submitted using any of our Services or Systems;
“Personal Data” means data relating to a living individual who can be identified from that data (or from that data and other information in our possession). Personal data can be factual (for example, a name, address or email) or it can be an opinion about that person, their actions and behaviour;
“MetricVista”, “we”, “us, “our” means MetricVista Limited of 20-22 Wenlock Road, London, N1 7GU;
“Service” means collectively any online facilities, tools, services or information that MetricVista makes available through the Web Site either now or in the future;
“Products” means products and services supplied by MetricVista;
“System” means any online communications infrastructure that MetricVista makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
“User” / “Users” means any third party that accesses the Web Site and is not employed by MetricVista and acting in the course of their employment; and
“Web site” means any of the following domains (www.metricvista.com) and any sub-domains of those sites (eg. example.metricvista.com) unless expressly excluded by their own terms and conditions.
2. Types of data we collect and why
2.1 Personal Information. This includes any information that may be used to identify you. Generally, you can browse the website without giving us any personal information. However, when signing up for an account (in Future) or completing a purchase (in Future), any of the following data may be collected:
- Name
- Date of Birth
- Gender
- Job title
- Profession
- Contact information such as email address and telephone number/s
- Demographic information such as postcode, preferences and interests
- Identification documents such as photo ID and proof of address
- Financial information such as credit/debit card numbers
We collect this information for a couple of reasons; to send email reminders or updates for services you have, to collect payment for services or products due, to contact you if we need to obtain additional information or to check our records are right, comply with Anti-Money Laundering (AML) regulations and Know Your Customer (KYC) requirements, as well as contact you via email or telephone about materials that may be of interest to your business or to conduct market research that will help us improve the website.
2.2 Automatic, statistical data. We may use third party services, including Google Analytics, to collect standard internet log information that help us analyse traffic to the website and understand visitor behaviour and needs to make continuous improvements to the site and your user experience. This information may include:
- IP address
- Web browser type and version
- Operating system
- A list of URLs starting with a referring site, your activity on this website, and the site you exit to
- Cookie information (see clause 5 below)
We only collect anonymous statistics, which are processed in a way that does not allow for anyone to be identified. You can find out more about our Cookie Policy in clause 5 below.
2.3 Any personal data you submit will be retained by MetricVista for as long as you use the services or systems provided on the website. Data that you submit through any communications system that we may provide may be retained for a longer period.
2.4 Unless we are obliged or permitted by law to do so, and subject to clause 3 below, your data will not be disclosed to third parties. This does not include our affiliates and/or other companies within our group where you have specifically asked for contact to be made. We do not trade or sell email lists with other organisations and businesses.
3. Third Party Websites and Services
3.1 MetricVista may, from time to time, employ the services of other parties to deal with matters including, but not limited to:
- Payment handling
- Delivery of purchased items
- Search engine facilities
- Advertising and marketing
- Customer feedback
3.2 The providers of such services do not have access to certain personal data provided by users of the website. The providers only have access to data that is necessary and relevant.
3.3 MetricVista will carry our GDPR due diligence with all of our partners to ensure they are compliant.
4. Access to your data
4.1 Wherever you are required to submit data, you will be given options to restrict our use of that data, including for direct marketing purposes or sharing with third parties.
4.2 You may also restrict your internet browser’s use of Cookies. See clause 5 below for more information.
4.3 You may access your Account at any time to view or amend the data, and you may also need to update your data if your circumstances change. Additional data related to your marketing preferences may also be stored; you can change this at any time.
4.4 You have the right to ask for access to the personal data that we hold. Please email your request to privacy@metricvista.com.
5. Cookies
5.1 MetricVista may use ‘Cookies’ to receive and store certain details whenever a user interacts with us.
5.2 A ‘Cookie’ is a small text file that is stored by the browser on your computer, tablet or mobile phone. Websites are able to read and write these files, allowing them store things such as personalisation details or user preferences. By providing this “memory” for the website, they enable it to recognise a user and respond appropriately. Each web domain can only access Cookies stored by that specific web domain, meaning that only the MetricVista servers can access the Cookies set by the MetricVista domains.
5.3 When visiting a page on the website the following cookies may be created or updated:
5.3.1 If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies may last for one year.
5.3.2 If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
5.3.3 When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies may last for two days, and screen options cookies may last for a year. If you select “Remember Me”, your login may persist for two weeks. If you log out of your account, the login cookies will be removed.
5.3.4 If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
5.3.5 Authentication cookies: A cookie is generated to indicate if you are logged in to this site. We use this cookie to determine which account you are logged in to and if you have authorisation to access specific pages (eg. your settings page).
5.3.6 Shopping basket cookies: A cookie is generated when you add an item to you basket. We use this cookie to store each item in your basket which enables us to calculate the total price you pay and to ensure we know what the order is we need to fulfil.
5.3.7 Anonymous analytics cookies: Our web analytics software uses this cookie to compile anonymous usage statistics (eg. number of visitors, which pages are visited most etc.). We use this information to measure how well the website is doing and to look for ways to improve your experience.
5.3.8 Third party social cookies: A cookie may be generated on some pages of the website, notably our blog, when a user interacts with the embedded social sharing buttons (eg. Likes, Tweets or 1s a post). These cookies are created by the third party social sites and are used to record the action you’ve taken, such as Liking a page.
5.4 You can choose to enable or disable Cookies in your web browser. By default, your browser will accept Cookies but this can be altered. For further details on how to do this, please consult the help menu in your browser. Please note, disabling or deleting Cookies may prevent you from making a purchase or being able to log in to your account.
6. General Information
6.1 Legal basis for processing Personal Data
MetricVista is the data controller of your Personal Data.
Our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will normally collect Personal Data only where we have your consent to do so, where we need the Personal Data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect Personal Data from you.
If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as the possible consequences if you do not provide your Personal Data). Similarly, if we collect and use your Personal Data in reliance on our legitimate interests (or those of a third party), we will make clear to you at the relevant time what those legitimate interests are.
6.2 Where we store your Personal Data
MetricVista’s servers are all to be based in the United Kingdom (“UK”). If you interact with, join or share your data with MetricVista in any of the ways explained in this Privacy Policy then:
if you are in the UK, your Personal Data will only be processed in the UK
if you are not in the UK, your Personal Data will be transferred to, and processed in the UK
We have taken appropriate safeguards to ensure that Personal Data will remain protected in accordance with this Privacy Policy.
7. Data Security
Data security is of great importance to MetricVista Limited. To protect your data, we have taken care to put in place suitable physical, electronic and managerial procedures in order to safeguard and secure any data collected online. For more information please read our data security policy found here.
8. Data Retention
8.1 We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
8.2 Retention periods vary depending on the type of Personal Data. However, we are legally required to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers, for tax purposes.
8.3 We may also anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes. We can use anonymised information indefinitely without further notice to you.
8.4 If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
8.5 For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
8.6 If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes
9. Changes to this policy
9.1 We may update this Privacy Policy from time to time, without notice, as we deem necessary to keep it relevant or where we may be required to update it by law. The most up to date Privacy Policy will be immediately posted on the website.
9.2 If you have any questions or concerns about our collection, use or disclosure of your personal information, please get in touch via privacy@metricvista.com and we’ll be happy to help with your query. You’ve made it to the end, now go and find something more fun to do!
Version 1.0
Dated 01-April-2019.